Jimmy Choo Box Office

Art direction and motion graphics for Jimmy Choo's TikTok Unboxing Series. Drawing inspiration from the 'unboxing' trend and referencing Jimmy Choo’s connection to the glamour of Hollywood, the movies and the red carpet, the franchise was titled 'Jimmy Choo Box Office'. Each video was themed around a film genre, inspired by the products featured. This project was produced in collaboration with Jimmy Choo's social media team.

There were 3 different graphic treatment options – inspired by old cinema’s neon signs, silent films' countdown and credits, and based on the curtains of old cinema/theatre.

The neon sign Route was the preferred, and to make each genre standout, there were different genre typefaces and colours used on each video based on the themes – Blockbuster, Thriller, Glamour and Mystery.


Ana Pedro is a London based designer specialised in 2D Motion Graphics, animation, video editing, digital design, branding and art direction. With over ten years of experience, her goal is to communicate impactful and positive messages through concept, storytelling and experimentation.

In parallel to her design practices she collaborated with photographers in editorial productions and takes part in the art direction of music videos and music related events with Jeff presents.

Previous clients: Jimmy Choo, Threads Styling, Depop, ASOS, ITV, Unmind, Hearst, Arkive, Cultured Biomecare, Charlotte Tilbury, Spotify, Google, eBay, Roblox, Trainline, Zoopla, Meta, TikTok, Tinder, Twitch, The White Company, Hotel Chocolat, Just Eat, Boden, Selfridges, We Hate Pink, IKEA, Smart, Volkswagen, Bacardi.