ASOS Broad Reach

Motion graphics and video editing for ASOS Broad Reach cross platform campaign produced with Byte (now DEPT®) creative team. Being able to see the street style of Paris from our homes in London, the idea was to capture the journey of inspiration through screens to the streets. Running in phases, this campaign was refreshed throughout the 13 weeks that it was live. It featured not only models but also a cast of creators who shared their looks at their cities in the United Kingdom, France and United States.

Youtube True View US/UK/FR
Youtube Bumper UK/US
IG In feed UK/FR

IG Story UK
TikTok In Feed US
Snapchat Ad FR, Commercial US and Story FR

Ana Pedro is a London based designer specialised in 2D Motion Graphics, animation, video editing, digital design, branding and art direction. With over ten years of experience, her goal is to communicate impactful and positive messages through concept, storytelling and experimentation.

In parallel to her design practices she collaborated with photographers in editorial productions and takes part in the art direction of music videos and music related events with Jeff presents.

Previous clients: Jimmy Choo, Threads Styling, Depop, ASOS, ITV, Unmind, Hearst, Arkive, Cultured Biomecare, Charlotte Tilbury, Spotify, Google, eBay, Roblox, Trainline, Zoopla, Meta, TikTok, Tinder, Twitch, The White Company, Hotel Chocolat, Just Eat, Boden, Selfridges, We Hate Pink, IKEA, Smart, Volkswagen, Bacardi.